How to Make Money with Product Launching In Digital Business
3 Biggest Benefits
of Using JVZoo
JVZoo is a website like ClickBank that makes it easy for marketers and publishers alike to take advantage of affiliate programs. Whether you choose JVZoo or another options like ClickBank, this is a fantastic way to make a huge profit and to drastically increase your sales. Read on to find out three of the biggest reasons why.
Benefit One: You Make
More Sales
From the point of view of a publisher, this means that you can create a digital product such as an eBook and then allow affiliates to sell it. What this means, is that others will be able to direct traffic to your landing page or your checkout page and then when someone buys your product, you will have to pay a commission fee to the affiliate and a percentage to JVZoo as well.
At first this might sound like you're essentially giving away your profit to a bunch of third parties after spending months working on it. The reality though is quite different. What is really happening here is that your extending your sales hugely by creating an army of marketers who will all be pushing your products to audiences that otherwise wouldn't have seen them. This means your profits will grow hugely and more than cover the cost of the fees.
Benefit Two: You
Carry On Selling
More to the point though, you can do all this while carrying on selling your product directly from your own landing page. In other words, any money you make through JVZoo will be made on top of your existing profits so there's literally no downside. Even if you only make one extra sale and you pay 60% commission, that's still 40% of one sale that you wouldn't have made otherwise.
The only risk here is that your affiliates may be so good that they start to cannibalize your own sales meaning that people are buying from them instead of you directly. The web is a huge place so this rarely happens but if it does then you can always just take your product off of JVZoo – you stay in complete control the entire time.
Benefit Three: You
Get Free Exposure
Another point that often gets overlooked is that you get completely free exposure by using tools like JVZoo. In other words, when an affiliate promotes your product, they will also be promoting your brand. Then, even if they don't make a sale, you'll still be increasing your brand recognition and absolutely free of cost!
5 Benefits of a
Digital Product Business
If you're looking for a business model that allows you to generate genuinely passive income and to make a lot of money in the process, then a digital product business might just be right for you. Digital products are products that exist solely in a digital format and include the likes of software, eBooks, e-courses and computer games. They also just so happen to offer perhaps the best business opportunity of any type of product, so read on to find out what makes them such a great choice for making money online.
1 No Overheads
Right away, with a digital product you have no overheads. That is to say, you might have overheads initially while you're developing your product but from that point on you will then be able to sell as many copies as you like with no need to pay for materials or anything else. Every sale will be 100% profit which can't really be said about any other business model.
2 It's Truly Passive
Of course some services are also like this. If you are a writer or web designer for instance, then you probably won't have to spend any money to make money and that means that you can keep 100% profit.
But where a service business falls down is in the fact that you will be exchanging your time for money. This in turn means you'll need to constantly be available at specific times of day and you might even need to travel.
A digital product though is truly passive. Once you have set up an online store and you have people visiting your site, you can make money while you sleep or while you're on holiday somewhere sunny.
3 No Stock
With a digital product you require zero digital space for stock and that means you don't need to rent a warehouse or fill your front room with books.
4 No Investment
Just as there are no overheads, there is also very little investment necessary. This means it will take barely any time for you to break even and to start generating real profit. In turn this also means that there's no risk so you'll be able to start your business without taking out a huge loan and putting your family in danger.
5 No Delivery
As though all that wasn't enough, digital products don't even require delivery. That means you won't have stock going missing or customers claiming they never received their goods. Digital products are cheaper and faster in every way.
5 Mistakes to
Avoid When Outsourcing
If you want to maximize your output and thus increase your turnover and profit, then there are two ways to go about it. One is to take on more work and to put yourself or your business under an increasing amount of strain. The other is to outsource aspects of your business model to outsiders and thereby start generating more profit and completing more work without causing yourself a nervous breakdown. Guess which one is preferable?
While outsourcing is a great move though, it can also result in problems if you aren't careful. Here are some mistakes to avoid when you start out.
1 Miscommunicating
If you're outsourcing to a VAS or another service provider and you're communicating only by e-mail, then this can make it all too easy for there to be a miscommunication resulting in your getting the wrong work. This also becomes especially likely if the person or company you are using doesn't speak English as a first language. Make sure to double check understanding before sending payment!
2 Not Checking
While 99% of the internet population might be conscientious and moral, there will always be those that try to scam you out of money. That's why you should always check that the work you've received is original and high quality.
3 Not Continuing to
Check
Sometimes a service you use will offer incredibly high quality work for the first week but then slowly deteriorate. This may be because they are outsourcing as well in order to take on more clients. Either way, you need to make sure that the high quality you are receiving at the start of your business relationship stays high quality.
4 Not Doing it
Enough!
One of the biggest mistakes that entrepreneurs and start-up owners will often make is not outsourcing enough. Many business owners are 'control freaks' by nature and believe they need to handle everything personally in order for it to be good. This means they end up thinly spread and burned out when actually outsourcing would likely result in a more professional job that ultimately provides great ROI.
5 Letting the Good
Ones Go
Another big mistake is to let good outsources go. Whether this is because you don't pay them on time or it's because you try to see if you can find a cheaper service elsewhere. The point is that a good working relationship is something that you should value highly and that isn't easy to come by. If you find a great worker you enjoy doing business with – do everything you can to maintain that relationship!
5 Mistakes to
Avoid When Outsourcing
If you want to maximize your output and thus increase your turnover and profit, then there are two ways to go about it. One is to take on more work and to put yourself or your business under an increasing amount of strain. The other is to outsource aspects of your business model to outsiders and thereby start generating more profit and completing more work without causing yourself a nervous breakdown. Guess which one is preferable?
While outsourcing is a great move though, it can also result in problems if you aren't careful. Here are some mistakes to avoid when you start out.
1 Miscommunicating
If you're outsourcing to a VAS or another service provider and you're communicating only by e-mail, then this can make it all too easy for there to be a miscommunication resulting in your getting the wrong work. This also becomes especially likely if the person or company you are using doesn't speak English as a first language. Make sure to double check understanding before sending payment!
2 Not Checking
While 99% of the internet population might be conscientious and moral, there will always be those that try to scam you out of money. That's why you should always check that the work you've received is original and high quality.
3 Not Continuing to
Check
Sometimes a service you use will offer incredibly high quality work for the first week but then slowly deteriorate. This may be because they are outsourcing as well in order to take on more clients. Either way, you need to make sure that the high quality you are receiving at the start of your business relationship stays high quality.
4 Not Doing it
Enough!
One of the biggest mistakes that entrepreneurs and start-up owners will often make is not outsourcing enough. Many business owners are 'control freaks' by nature and believe they need to handle everything personally in order for it to be good. This means they end up thinly spread and burned out when actually outsourcing would likely result in a more professional job that ultimately provides great ROI.
5 Letting the Good
Ones Go
Another big mistake is to let good outsources go. Whether this is because you don't pay them on time or it's because you try to see if you can find a cheaper service elsewhere. The point is that a good working relationship is something that you should value highly and that isn't easy to come by. If you find a great worker you enjoy doing business with – do everything you can to maintain that relationship!
5 Mistakes to
Avoid When Outsourcing
If you want to maximize your output and thus increase your turnover and profit, then there are two ways to go about it. One is to take on more work and to put yourself or your business under an increasing amount of strain. The other is to outsource aspects of your business model to outsiders and thereby start generating more profit and completing more work without causing yourself a nervous breakdown. Guess which one is preferable?
While outsourcing is a great move though, it can also result in problems if you aren't careful. Here are some mistakes to avoid when you start out.
1 Miscommunicating
If you're outsourcing to a VAS or another service provider and you're communicating only by e-mail, then this can make it all too easy for there to be a miscommunication resulting in your getting the wrong work. This also becomes especially likely if the person or company you are using doesn't speak English as a first language. Make sure to double check understanding before sending payment!
2 Not Checking
While 99% of the internet population might be conscientious and moral, there will always be those that try to scam you out of money. That's why you should always check that the work you've received is original and high quality.
3 Not Continuing to
Check
Sometimes a service you use will offer incredibly high quality work for the first week but then slowly deteriorate. This may be because they are outsourcing as well in order to take on more clients. Either way, you need to make sure that the high quality you are receiving at the start of your business relationship stays high quality.
4 Not Doing it
Enough!
One of the biggest mistakes that entrepreneurs and start-up owners will often make is not outsourcing enough. Many business owners are 'control freaks' by nature and believe they need to handle everything personally in order for it to be good. This means they end up thinly spread and burned out when actually outsourcing would likely result in a more professional job that ultimately provides great ROI.
5 Letting the Good
Ones Go
Another big mistake is to let good outsources go. Whether this is because you don't pay them on time or it's because you try to see if you can find a cheaper service elsewhere. The point is that a good working relationship is something that you should value highly and that isn't easy to come by. If you find a great worker you enjoy doing business with – do everything you can to maintain that relationship!
5 Ways to Create a
Sense of Urgency With Your Sales
If you want to make more sales, then adding a sense of urgency can make all the difference.
The key thing to remember here is that most things that we buy, we buy on impulse and for emotional reasons. If you stop to think about any purchase, or go away to mull it over, then often you will realize that you don't actually need it. On the other hand though, when you're in the heat of the moment and you're feeling that sense of desire and urgency, you will often make snap judgements.
As a marketer, you need to leverage that fact and create a sense of urgency in your buyers so that they click buy now and not later.
Here are some ways to do that…
Leverage Color
Psychology
The color red has a profound effect on us psychologically and studies show that people put more money into red collection boxes for charity than any other color. The lesson? Make your 'Buy' button red!
Use the Right
Language
The right language can be used to subtly paint a picture and to encourage a sense of urgency. Words like 'must' and 'now' can gradually build a sense of tension and get people to want to act quickly. Likewise, so too can using exclamation marks and even shorter, sentences that read more quickly.
Think About the
Neurochemistry
The other trick to think about with your language is neurochemistry. The perfect scenario from the perspective of a seller is that buyers experience a combination of serotonin (desire) and adrenaline/cortisol (anxiety). You want them to feel anxious and to want what you're selling.
Getting the desire up is a matter of telling your customers about your value proposition and getting them to imagine how what you're selling will change their life. The anxiety comes from showing them what could happen if they fail to listen to advice.
Offers
A special offer such as a 50% off deal is a great way to motivate people to act fast, rather than waiting for a while to see if they change their mind.
Limits
A limit of some sort can drastically increase sales because it has the double impact of a) telling customers that the option to buy won't always be there and b) making your item more exclusive and rare and thus instantly more desirable.
Want to drive your customers even wilder? Then include a countdown timer or even a number showing how many items are left in stock!
7 Ways to Boost
eBook Sales
If you have an eBook then essentially you have a license to print money. As a digital product, this is something that you can sell millions of times in a single day in theory. It has no overheads, no delivery costs and you can set the price however you choose.
Of course this isn't quite how the story goes for everyone who starts selling eBooks though. eBook sales are very much dependent on your skill, timing and understanding of sales. To help get more sales then, consider the seven following tips:
1 Sell in More Places
Want to get more sales? Then sell in more places! Putting your eBook on Kindle is free and will mean thousands more people can instantly find and buy your book – people who otherwise probably wouldn't have.
2 Find Affiliates
Whether you choose to use a service like Clickbank or to set up cookies yourself, using affiliates can give you an army of marketers happy to help you sell your product and reach a wider audience.
3 Hire a Writer
You may already have hired a writer for your eBook which is great. Now though, it's time to bring them back and get them to write your landing page! Professional sales copy makes all the difference.
4 Run a PPC Campaign
If you have a specific niche and a great landing page then any money you spend on PPC should result in clear ROI and is a great way to expand your audience.
5 Improve the Cover
It could be that the cover of your eBook is what's putting off potential buyers. Head over to a site like 99Designs and spend a little to spruce up your image!
6 Change the Price
Lowering the price will likely increase sales while hurting your profits. Increasing the price can have the opposite effect. Make sure you play around with this number until you find your perfect sweet spot. You don't know unless you try!
7 Give Away a Free
Taster
Giving away a free taster of an eBook is often one of the very best things you can do to drive sales. If you have a mailing list then try sending them a PDF of the first chapter. People love getting things for free and if the title is inviting then they're bound to open it. Then, if they like what they see, they'll be hooked and liable to make a purchase!
10 Quick Tips For
Writing Your Own eBook
If you want to start making money from eBook sales then your options are to outsource the content creation to a third party, or to try and write it yourself. If you can write the product yourself then this is actually the preferable choice as it will mean that you retain full control over the outcome of the product and that you can offer some genuine insight and something truly new. Hiring a writer will usually result in a passable book that covers all the basics – but if you have something truly special to say you really need to say it yourself.
Writing an eBook is hard though, which is why you should follow these ten tips that can really help:
Plan a Structure
If you're writing a blog post then you can probably get away with making it up as you go along. With an eBook though, it really does pay to have at least a loose structure in mind first so spend some time planning this out.
Read Other Books in
Your Niche
This is a great way to get inspiration for your own ideas and to become better versed in the subject matter.
Write Every Day
Writing that much content takes discipline. Make your aim to write everyday – even if you only write a paragraph that's better than writing nothing at all.
Add Images and Tables
If you want to add value to your eBook and you're not sure about your writing quality, then adding images and tables is a great way to give your product more bang for the buck.
Choose a Subject You
Know
There's no point in writing something you know nothing about. Pick a subject matter you're an expert in – if that's your career, then that's fine!
Choose a Subject You
Enjoy
More important still, make sure that the subject you're writing about is one you enjoy. That way you'll be more motivated and your enthusiasm will come across in your writing.
Pick a Small Niche
That said, writing a fitness book will mean going up against every other eBook author on the planet. Try to pick a niche that's less saturated with a clear route to market.
Get it Proofread
Even if you are the best writer in the world, it's very difficult to spot your own typos and errors. Hire a proofreader to ensure absolute professionalism.
Focus on the Value
Proposition
Your value proposition is defined as the way in which your book is going to change the life of the person reading. Will they be richer? Stronger? Smarter? Famous? Focus on this and tie each point into that.
Say Something New
Finally, make sure to say something new. Don't just rehash old ideas – come up with something that's completely your own!
How to Build a
List of Subscribers
If you have a list of subscribers to your website and a digital product like an eBook, then this is a perfect combination that you can use to generate huge amounts of sales. Many gurus describe mailing lists as the single most important tool available to webmasters and digital marketers and if you can build a relationship this way then you'll have an almost guaranteed market for your products – as long as they're good.
The question is though, how do you go about building a list of subscribers? Here are some basic steps that will set you on your way…
Sign Up for an
Autoresponder
Autoresponders are services like Awebber, MailChimp and GetResponse which help you to manage your subscribers and send out confirmation e-mails etc. These are also what will allow you to create sign up forms that will look the part on your website.
Add a Form to Your
Page
There are lots of places you can add a sign-up forms. One option is simply to put them on your website in one of the side columns or even at the bottom of each article. Alternatively you can create a whole landing page designed specifically to drive conversions and sign-ups and you can then use PPC campaigns, SEO and social media to drive traffic to that page.
Pop-overs are also very popular (no pun intended) at the moment. These are windows that appear over the top of your content when readers have been on the page for a certain amount of time. These have been shown to drastically increase subscriptions. Just make sure you're not frustrating your readers and causing them to leave.
Use an Incentive
An incentive can make a big difference in encouraging people to sign up to your mailing list. A common incentive is a free eBook or even just a chapter of an eBook that people will potentially buy later on. Visitors love getting things for free and this will seem like a much fairer exchange than just getting them to give you their contact details for free.
Talk About Your
Mailing List
If you run a blog then simply talking about your mailing list in your posts can be a good strategy do. Don't set up your form and then forget about it – treat it as an integral aspect of your business and talk about why people should sign up and what exciting content they'll receive if they do!
How To Find And
Recruit Affiliates To Promote Your Product
Affiliates are marketers that sell products other than their own in exchange for commission. Often they will get anywhere from 40-60 percent of each sale which sounds like a lot but is actually the very definition of a win-win situation. While 60% might sound like a large amount, remember that you're getting 40% of 100% profit if it's a digital product. What's more, that's 40% that you otherwise wouldn't have gotten at all. Offering a large commission is a great move because it ensures more people will sell your item meaning more exposure and more sales.
So how do you find people who are willing to sell your product?
Where to Find
Affiliates
The best place to find affiliates is on a forum with lots of digital marketers. Two great examples are Digital Point Forums and Warrior Forum. On both these forums you will find legions of webmasters, marketers and salespeople that generate their income entirely online. If you can promote your affiliate offer there and you can make it sound really tempting, you'll get lots of people selling your product.
You can also find affiliates other places too. There are sites like ClickBank for instance that are specifically aimed at publishers who are looking for affiliates. You can even put your product on Amazon as that way you'll naturally be able to take advantage of the affiliate scheme that Amazon provides.
Believe it or not, social media can also be a good place to find affiliates. Looking on Facebook for instance can be a smart move and especially if you're a member of any groups. Google Plus is another good option, as is LinkedIn which provides lots of tools for marketing.
Another option is to contact blog owners in your niche directly and give them the opportunity to further monetize their site. Finally, make sure that you include the option to sell your product on your own site as long as that won't hurt your reputation.
How to Get Them
Onboard
The next challenge is getting these affiliates to want to work with you. There are a few ways you can do this. The obvious one of course is to offer a higher commission – and you can always lower this in future once you have a few to start with. Another important point is that you need to ensure your product is good. That's because you want your affiliates to believe they can sell it effectively.
How To Find And
Recruit Affiliates To Promote Your Product
Affiliates are marketers that sell products other than their own in exchange for commission. Often they will get anywhere from 40-60 percent of each sale which sounds like a lot but is actually the very definition of a win-win situation. While 60% might sound like a large amount, remember that you're getting 40% of 100% profit if it's a digital product. What's more, that's 40% that you otherwise wouldn't have gotten at all. Offering a large commission is a great move because it ensures more people will sell your item meaning more exposure and more sales.
So how do you find people who are willing to sell your product?
Where to Find
Affiliates
The best place to find affiliates is on a forum with lots of digital marketers. Two great examples are Digital Point Forums and Warrior Forum. On both these forums you will find legions of webmasters, marketers and salespeople that generate their income entirely online. If you can promote your affiliate offer there and you can make it sound really tempting, you'll get lots of people selling your product.
You can also find affiliates other places too. There are sites like ClickBank for instance that are specifically aimed at publishers who are looking for affiliates. You can even put your product on Amazon as that way you'll naturally be able to take advantage of the affiliate scheme that Amazon provides.
Believe it or not, social media can also be a good place to find affiliates. Looking on Facebook for instance can be a smart move and especially if you're a member of any groups. Google Plus is another good option, as is LinkedIn which provides lots of tools for marketing.
Another option is to contact blog owners in your niche directly and give them the opportunity to further monetize their site. Finally, make sure that you include the option to sell your product on your own site as long as that won't hurt your reputation.
How to Get Them
Onboard
The next challenge is getting these affiliates to want to work with you. There are a few ways you can do this. The obvious one of course is to offer a higher commission – and you can always lower this in future once you have a few to start with. Another important point is that you need to ensure your product is good. That's because you want your affiliates to believe they can sell it effectively.
How to Find
Writers For Your eBook
eBooks are the ultimate digital product that you can sell repeatedly with zero overheads or delivery costs and that people are often willing to pay a lot of money for. This way you can earn passive income and potentially even achieve complete financial freedom.
That's the dream but before you can even think about getting started you will need to create that book that you're going to sell. This can be a daunting task if you're not a writer yourself but fortunately there's a solution which is to hire someone that is.
And the even better news, is that there are lots of places you can find great writers for eBooks online. Here are just some of them:
Forums
If you head over to a webmaster forum such as Warrior Forum or Digital Point Forums, then you'll find discussion between webmasters and various service providers. These providers tend to include writers, designers and pretty much anything else you could need to create and sell e-books.
Content Creation
Services
There are lots of companies out there that provide content creation duties for a reasonable price. These are agencies that have lots of writers and that can complete all kinds of work. Just do a Google search and you should find a few!
Friends
Believe it or not, some of your Facebook friends probably have writing skills and probably wouldn't mind earning a little extra on the side. If it's a friend you know well you'll have the added bonus of knowing how they think and the quality of their work.
Elance, oDesk and
People Per Hour
These are sites where people advertise their various skills and their rates. You can respond to personal adds or post your own and the whole process is very structured for ease of use.
Some Tips
Other places you can get writers include Fiverr and forums frequented by hobbyists and creative writers. Any of these will do the trick but the real challenge is in finding a writer who is good. Before you hire them to write your whole e-book, get them to write a couple of articles on a subject related to your topic. You can use this later as promotional material but moreover it will allow you to get a sense of their writing style and reliability before you pay them to write you 10,000+ words and spend a lot of money!
JVZoo vs ClickBank
vs WSO Pro
JVZoo, ClickBank and WSO Pro are three tools that allow you to set up affiliate programs for your products. If you have spent time creating (or outsourcing the creation of) your own eBook, then an affiliate program essentially gives you an army of marketers who can help you to get make more sales and gain more exposure in exchange for a percentage of your profits. This is all while you carry on making sales of your own, meaning that you'll gain extra sales at no detriment to your current business model.
But how do you decide which tool to use? If you're going to use something like JVZoo, CLickBank or WSO Pro… which will result in the best profits and most exposure?
The Differences
One difference to understand right away is that WSO Pro is an option that's only available through Warrior Forum. This means you can only use it within Warrior Forum which right away is a limiting factor and which prevents you from extending your roster of affiliates as much as you otherwise might. It's not a deal breaker though, as Warrior Forum is actually a great place to find affiliates anyway.
On the other hand, JVZoo and ClickBank both work independently of any other site or service meaning there's no limit on how many people you can add. In principle you would think that this would make them easier and simpler to set up, but this is where ClickBank has dropped the ball being a little dated in its user interface and some of its business practices. It's complicated to set up and especially when compared to something like JVZoo which is very easy to get started with and to integrate with an autoresponder. This last point makes it great for e-mail marketers. JVZoo also makes it very easy to create a sales funnel though in its defense ClickBank is perhaps the best known option and thus has the largest number of affiliates.
Another factor to consider is of course the price. Each of these services takes some commission, with the lowest being WSO Pro, the highest being ClickBank and JVZoo sitting somewhere in the middle.
So Which One?
So with all that in mind… which one should you choose?
Well, this is going to depend on the nature of your business and your goals. If you are already a Warrior Forum member then WSO Pro is a comfortable place to start out. On the other hand though, for those wanting to create great sales funnels and integrate an e-mail campaign, JVZoo might be a better choice. In fact, JVZoo probably wins out just about as the best 'all-rounder'.
Then again though, why not just use all three? That's the brilliance of having your own digital product, you are beholden to no one!
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